Our Story

Imsoo: Where Friendship and Fashion Collided! 🌸

Meet Simran (Im) and Masoom (Soo), two fashion enthusiasts who met at NIFT Delhi and decided to join forces to create a clothing brand that spreads joy, one outfit at a time!

Our love for textiles, prints, and all things colourful led to the birth of Imsoo. And, what better way to start than with a collection inspired by flowers, seen through the eyes of a curious kid? Abstract, colourful, and with a dash of whimsy - Fools Phool was born!

With Imsoo, we aim to create clothes that make you smile, twirl, and maybe even dance in the rain. So, join the party and experience the joy of wearing Imsoo!