Imsoo was founded in the August of 2024 by two visionary friends, Simran (IM) and Masoom (SOO) who crossed paths at NIFT Delhi, and later joined forces to create a fashion brand that aims to spread joy one outfit at a time. At Imsoo, we believe that fashion is a form of self expression and individuality. Imsoo embraces and celebrates womanhood in all its messy, chaotic yet beautiful glory.
Imsoo was born out of our desire to create freely. As kids we were never afraid to experiment and create in unconventional ways. With Imsoo, our aim is to reignite the same childlike enthusiasm to create because we believe that it is only in the constant state of play where one can truly create.
Like her founders, Imsoo is ever evolving. Our love for textiles, prints and all things colourful gave Imsoo its aesthetic language. We believe that colours have this magical ability to influence our energies, and therefore, dopamine dressing is at the heart of Imsoo.
We are not driven by fleeting fashion trends. Our design philosophy revolves around creating statement pieces for your wardrobe that are chic, feminine and versatile. What makes us truly special is our commitment to quirky prints and distinctive details. Every season, we infuse our collections with a dash of whimsy through our in-house, limited-edition maximalist prints to weave tales of nostalgia, nature and experiences.
