As young women in their mid-20s, starting and running a brand with no actual knowledge of how a business is run, isn’t an easy task. However, we decided to not wait on the technicalities and instead took a leap in order to learn while we are on the journey itself.
We are two dreamers with courage and vigour to work towards those dreams and turn them into reality. We are not afraid to step outside our comfort zones and get our hands dirty in order to complete a task. We aim high and some might call us delusional for that, but we believe this is how you achieve infinite.
Imsoo is our baby and we nurture it everyday with passion, patience and perseverance. Our goal is to break the age-old conventional systems of toxic work culture in fashion and to build a safe space for like-minded people to be able to express and create freely.
With Imsoo we aspire to be kind to both people and planet and to foster a community that knows how to be givers.
Simran & Masoom