Two women standing back-to-back wearing colorful and patterned dresses against a plain background.
WHIPPED SS25 - CHAPTER 2

NEW ARRIVALS

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"WE CELEBRATE WOMANHOOD IN ALL ITS MESSY, CHAOTIC YET BEAUTIFUL GLORY"

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Painting your wardrobe colourful, one dress at a time

Check us out @studio_imsoo

We create statement pieces for your wardrobe. Infused with colourful, maximalist, limited edition prints, we bring a touch of artistic flair to every outfit. Our collections are a mix of stunning maxi dresses, playful sundresses, no-brainer co-ords and statement shirts along with fun “Mom and Me” twinning sets for your kids — all designed to be chic, feminine and versatile.
As a homegrown, premium fashion brand, we offer versatile resort wear and elevated ready-to-wear statement pieces — perfect for all your moods. Whether you are lounging by the beach, strolling in the Parisian Boulevards or sipping coffee with your girls over brunch, we’ve got you covered.


Discover our curated collections and get ready to be Imsoo-ed!

Two women wearing Imsoo circular fashion outfits sitting on a chair indoors.